“What is both unique and prescient about “Think Outside The Box Office” is that the methods and ideas Jon lays down could be applied not only to film, but nearly any endeavor, from software/tech startups to books to non-profits to corporations – they all have stories to tell, products to sell, and audiences to engage. The methods laid out in this book are methods that I have used in my work with non-profits, and will be using as I design the marketing campaign for a new book release. There’s an overarching theme in this book (oh, the dramatist never sleeps). It’s about regaining control of something that for too long has been out of our hands – the fate of our passions. TOTBO lays out the basics we need, and gives us the inspiration to go it ourselves, because we have to be the future we want to see. And as I’ve said before on these virtual pages, self-distribution is the future of film whether we like it or not. But let’s not forget one thing – you’ve gotta make something worthwhile. This book will help you get it out there. Just don’t read it before you go to bed. You won’t sleep. Your mind will race. Wholeheartedly recommended.” –Tyler Weaver, Multi-Hyphenate.com
“So, as indie filmmakers we all need to have this book, yes? We were lucky enough to win copies at EgoFest.” –King is a Fink
“Let me save a few of you some time. If you are at all considering creating or producing an independent film, stop reading right now and just go ahead and buy this book.” –Jake Thomas, Blogcritics.org
“Think Outside the Box Office is the blueprint filmmakers have been waiting for […] If you are making films now or considering doing so in the future, Think Outside the Box Office is a tool you must have. Just think of it as the shot list for your film’s marketing and distribution programs.” –Patty Fantasia, Filmmakers Notebook
“It’s a matter of brute math, the way documentary maker-turned author Jon Reiss sees it. Only a fraction of movies submitted to top film festivals are accepted, and of those, only a handful get picked up for distribution by major Hollywood studios. That means the majority of independent filmmakers are left hanging when it comes to getting their work in front of paying audiences. Reiss aims to address that quandary in his new book ‘Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era.'” –Hugh Hart, SF Gate
“The only hesitation I have in recommending this book to every single independent filmmaker today is that armed with the information in this book, a filmmaker is potentially equipped to bypass distributors like Disinformation completely! But, in the spirit of ‘information should be free,’ go to Reiss’ book site and buy a copy today.” –Disinformation.com
“Written in a light conversational tone and beautifully organized over 354 pages, Jon, a noted filmmaker (Bomb It, Better Living Through Circuitry) and CalArts teacher, passionate about connecting filmmakers to their audiences, arms filmmakers with the arsenal needed for a killer DIY direct to fan film marketing campaign. This book drills down to specifics that allows the reader to form an actionable strategy, and is destined to become required reading for all filmmakers.” -Content Now